The Key to Building Momentum in Your Business

Every year I choose a word that brings clarity to what is important to me and where I need to focus in my business.

This year my word has been MOMENTUM.

What is momentum?

By definition, it's the driving force gained by the development of a process or course of events.

To me, momentum is getting off the hamster wheel. Instead of hustling without a clear strategy or direction, it's doing the RIGHT actions ENOUGH times to produce consistent and increasing results.

The key to building momentum in your business is to... 

#justlaunch!

Launching puts you in motion and motion leads to momentum.

Here's a snapshot of my daily sales over the last 17 months. A spike in revenue not only occurred during each launch but also for weeks afterward.

In a launch, you are making a concentrated effort to get your offer in front of as many people as possible. But, so many business owners never launch.  Why?

These are the things that tend to hold us back...

• Perfectionism
• Over-Thinking
• Indecisiveness
• Fear

Most often we fear failure. The truth is, there is no such thing as a failed launch.

Even a launch that does not produce the desired result teaches us what not to do and what we need to do the next time!

How many entrepreneurs succeed after failure? Those who fail faster and more often typically succeed faster and farther!

So many people are standing on the sidelines even though they have all the tools to achieve success. Why?

Because the fear of putting something out that is not perfect is crippling them.

Taking imperfect action will be a catalyst for your success.

What is Massive Imperfect Action?

It's taking risks and doing things in a bold way. It's launching before you feel ready, before you having everything done perfectly, and before you have all the answers. Keep taking that next imperfect step and you will reach your destination

Shoot for the moon... even if you miss you will land upon the stars!

• Thinking About It
• Learning About It 
• Talking About It...

Is not the same as Doing It!

ACTION CHANGES THINGS!

So with all of the different ways to launch your course, membership, or coaching program, why do a Challenge?

Challenge launches have these benefits...

• Community Engagement
• Builds a Relationship
• They Experience Quick Wins 
• Increases Belief in Themselves and the Solution You Offer
• You Learn Exactly What They Want & Need

What will launching with a challenge do for you?

If you're ready to stop over-thinking and ready to implement challenges in your business, I invite you to join Challenge Launch Bootcamp. Get instant access to 4 videos that will show you how to launch with a challenge!

And be sure to check out my podcast for more tips on launching YOUR offers! Listen now at Launch Perspective.

Don't let indecisiveness, perfectionism, or fear hold you back.

It's time to launch.

Lydia xo